Media Coverage
VESTALIFE "LADYBUG" BRINGS COLOR TO YOUR MUSICAL WORLD
The dream speaker dock for iPod for all walks of life
Hong Kong, August 7, 2008 — After its hugely successful initial launch across North America in the first two quarters of 2008, lifestyle electronics designer Vestalife is set to expand — both its product range and geographic distribution — all in time for the summer holidays. The Ladybug, an award-winning speaker dock for iPod that packs huge sound into a compact, ladybug-shaped package, adds a mixture of new color combinations with its official launch in Hong Kong today.
Vestalife Ladybug is designed for all consumer markets appealing especially to tween, teen and Gen X consumers. The Ladybug connects emotionally with users and transcends the typical design of other products in its range. With a built-in sub-woofer, digital amp and a soft-touch finish that will blow you away, the Ladybug is something consumers won't want to miss.
"We've been thrilled at how the Ladybug has captured the US market and paved the way for Vestalife as a strong lifestyle brand," says Vestalife Founder and CEO Wayne Ludlum. "We are excited by the opportunity to continue to expand our line of Vestalife products and land them on holiday wish lists across the world." Vestalife plans to launch at least two new products in 2009 for the world market.
After its launch in the US, Vestalife is conquering the world one market at a time. During the second quarter of 2008, through national retailer The Source by Circuit City, Vestalife has enjoyed a hugely successful launch across Canada, with Hong Kong being the third city in the world to enjoy the benefits and lifestyle brought along with the Vestalife Ladybug.
"Hong Kong is a unique place with energetic and always-exciting lifestyle, which is perfect for the style projected by Ladybug," Ludlum continues. "The product itself is highly-portable while revealing unmatchable style with all the eye-catching patterns on the device. With the portable size, it offers professional sound quality that attracts everyone to it."
After securing twin bragging rights with the coveted "Best of Show" title from Mac experts iLounge in January and an Innovations & Design Award from CES in November 2007, the Ladybug quickly became the darling of media, the public and even celebrities like Britney Spears and Shane West, all of whom have loved the Ladybug's award winning combination of great sound, groundbreaking design and tactile pleasure.
"After all the initial attention, it's rewarding to see that consumers and media have sustained strong interest in our products," Ludlum concludes. "We aim to continue rewarding them with terrific and innovative lifestyle electronics."
Pricing and Availability:
Suggested retail price for Vestalife Ladybug is HKD998. Products will be available at selected retailers in Hong Kong and Macau starting from end of August.
About Vestalife
Vestalife, LLC, which draws its name from the Roman goddess of home, hearth and family, designs, develops and manufactures high-performance, inspiring audio and lifestyle products. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound — creating a complete sensory experience.
Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products that deliver exceptional consumer experiences. Vestalife is a "Made for iPod" licensee. The company is headquartered in Van Nuys, CA. www.vesta-life.com.
Press Contacts:
Creative Consulting Group
Belinda Chan / Kate Kwan
Tel: (852) 2372 0090
Mobile: (852) 9379 3045 / 9077 1337
Email: belinda@creativegp.com / kate@creativegp.com
