Media Coverage
TAKE VESTALIFE BACK TO SCHOOL AND HOME FOR THE HOLIDAYS!
Vestalife Offers New Colors for Ladybug and Butterfly Speaker Docks for iPod; Retail Distribution, Expands for Holiday with Custom Models
August 4, 2008 — After its hugely successful initial launch across North America in the first two quarters of 2008, lifestyle electronics designer Vestalife is set to expand—both its product range and geographic distribution-all in time for both "back to school" and holiday sales periods.
The Ladybug, an award-winning speaker dock for iPod that packs huge sound into a compact, ladybug-sized package, adds two new color combinations--red/black and silver/black--to the four already available. Ladybug's companion, the smaller, picture frame-style Butterfly, will feature interchangeable face plate colors and sound output that's perfect for your room or office.
US consumers eager to find Vestalife products will find it easier than ever to snap one up with several new retail agreements. From PB Teen, Target.com and JCPenney to Amazon.com and Henri Bendel, Vestalife will make a huge impact on several new key "back to school" and holiday retailers.
After its launch in the US, Vestalife is conquering the world one market at a time. During the second quarter of 2008, through national retailer The Source by Circuit City, Vestalife has enjoyed a hugely successful launch across Canada. On August 7th, the brand will launch in Hong Kong with a gala media and public event featuring live music, local action sports athletes and DJ's at Club Sugar in Hong Kong.
"We've been thrilled at how the Ladybug and Butterfly have captured the US market and paved the way for Vestalife as a strong lifestyle brand," says Vestalife founder and CEO Wayne Ludlum. "We are excited by the opportunity to continue to expand our line of Vestalife products and land them on holiday wish lists across the world." Vestalife plans to launch at least two new products for 2009 at CES, the annual Consumer Electronics Show in Las Vegas.
After securing twin bragging rights with the coveted "Best of Show" title from Mac experts iLounge in January and an Innovations & Design Award from CES in November 2007, the Ladybug quickly became the darling of media, the public and even celebrities like Britney Spears and Shane West, all of whom have loved the Ladybug's award winning combination of great sound, groundbreaking design and tactile pleasure.
"After all the initial attention, it's rewarding to see that consumers and media have sustained strong interest in our products. We aim to continue rewarding them with terrific and innovative lifestyle electronics."
About Ladybug
The Ladybug the award-winning iPod speaker dock designed for all consumer markets appealing especially to tween, teen, and Gen X consumers. The Ladybug connects emotionally with users and transcends the typical design of other products in its range. With a built-in sub-woofer, digital amp and a soft-touch finish that will blow you away, the Ladybug is something consumers won't want to miss.
About Butterfly
The Vestalife Butterfly gives you a unique design that you can customize to fit your mood. With four interchangeable, colored front panels, you can make it just right for you - whatever your mood, whatever the moment. Slip your iPod into the Vestalife Butterfly speaker dock for a great all-around audio experience.
About Vestalife
Vestalife, LLC, which draws its name from the Roman goddess of home, hearth and family, designs, develops and manufactures high-performance, inspiring audio and lifestyle products. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a complete sensory experience.
Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products that deliver exceptional consumer experiences. Vestalife is a "Made for iPod" licensee. The company is headquartered in Van Nuys, CA. www.vesta-life.com.
Future Sounds
Vestalife is proud to partner with Future Sounds. Future Sounds is a media conglomerate with fresh independent music at it's core. As a concept, Future Sounds is more than just music, it's a lifestyle that surrounds all things up-and-coming that have street credibility. Future Sounds represents the underground that becomes the cultural norm. The Future Sounds compilation CD's highlight artists on the lips of tastemakers, DJ's, bloggers and A&R representatives from around the world. Future Sounds delivers a first look at the top independent bands that today fly under-the-radar but soon will become household names. http://futuresounds.blogspot.com/
Magic Water Project
Vestalife is a proud supporter of The MagicWater Project, a group of parents, researchers, and doctors with a mission of saving the lives of kids diagnosed with pediatric cancers. The name stems from conversations with a four year-old girl diagnosed with cancer. The chemotherapy treatment was described as the magic water that would lessen the pain. The MagicWater promise to kids fighting cancer is that someday there will be a magic water to make all kid cancers go away forever. Vestalife is donating a percentage of all proceeds to fulfill this promise. If you would like to learn more about MagicWater or make a donation please log on to www.magicwater.org.
Media Contacts
PMG (323) 337-9042
Henry Eshelman
heshelman@platformgrp.com
Leland Drummond
ldrummond@platformgrp.com
