Vestalife

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Vestalife Launches Award-winning Ladybug as a 'Hot New Product' at Target.com

Upstart Brand's Ladybug Secures Coveted Shelf Space at Target.com

March 20, 2008 — After securing twin bragging rights in January with the coveted "Best of Show" title from Mac experts iLounge and an Innovations Award from CES, Vestalife LLC—creators of the recently launched and already popular Ladybug—have something else to celebrate: the sale of its debut products to Target.com. Target.com, consistently ranked as one of the most-visited Web sites, today announced that they will carry Vestalife's debut lifestyle product: the Ladybug, a clever and innovative speaker dock made for iPod.

"We couldn't be happier than to make our first domestic sale to Target.com," says Vestalife co-founder Wayne Ludlum. "Target.com's purchase validates the enthusiasm we've seen for the Ladybug since we first unveiled it." Vestalife co-founder Myk Lum adds, "We're delighted that Target.com will be able to deliver the Ladybug to eager, waiting consumers and we look forward to a rewarding partnership with them."

Following its launch in January, the Ladybug has become a darling of media, the public and even celebrities like Shar Jackson and Shane West, who snapped the product up at the Silver Spoon Oscar Suite. Numerous media ranging from Spin Magazine to Teen Vogue have enthusiastically reviewed the device. Consumers, who have been snapping up the Ladybugs from the company's web site, will see the Ladybug retail at Target.com at the end of March.

About Ladybug

Following its capture of the prestigious CES Innovations Design and Engineering Award in November 2007, the Ladybug became the darling of the CES show which wrapped in Las Vegas in January. Media and show visitors alike heaped praise on the device, with NBC's Brian Williams exclaiming "Well, I like THIS, I really want one of these!" The Ladybug is a new award winning speaker dock for iPod designed for the tween, teen and Gen X consumer markets. The Ladybug connects emotionally with users and transcends the usual design of other products in the range. With a built-in sub-woofer, digital amp and a soft-touch finish that will blow you away, the Ladybug is something you won't want to miss.

About Vestalife

Vestalife, LLC, which draws its name from the Roman goddess of home, hearth and family designs, develops and manufactures high-performance, inspiring audio and lifestyle products. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a complete sensory experience.

Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products that deliver exceptional consumer experiences. Vestalife is a "Made for iPod" licensee. The company is headquartered in Irvine, CA.

Media Contacts

PMG (323) 337-9042

Henry Eshelman
heshelman@platformgrp.com

Leland Drummond
ldrummond@platformgrp.com