Media Coverage
Vestalife Showcases Award-Winning Ladybug Speaker Dock for iPod ® at MacWorld Expo January 15-18
Vestalife Co-Hosts Performance by SILVERSUN PICKUPS January 16th
Irvine, CA December 21, 2007 — Fresh on the heels of its award-winning debut at CES Las Vegas, new lifestyle audio product designer and manufacturer Vestalife will showcase the Ladybug, the first in its planned series of lifestyle electronic products, at Macworld Expo, which runs January 15-18, 2008 at the Moscone Center in San Francisco. Mac-focused media and buyers alike, who have been loving the Ladybug since it captured the prestigious CES Innovations Design and Engineering Award in November 2007, will finally be able to get their hands and ears on the device, which Vestalife will showcase in Booth W-4623 (West Hall) at the Moscone Convention Center South of Market.
The Ladybug is a new award winning speaker dock for iPod designed for the tween, teen and Gen X consumer markets. When closed, the Ladybug resembles, well, a ladybug, roughly spherical, about five inches in diameter. The speaker "wings" fold out and down to expose the dock and provide stereo imaging. A center channel subwoofer faces rearward to project and reflect detailed bass. Combined with intuitive controls, LED volume level indicators, a metallic soft-touch rubbery finish, and superb sound quality, Vestalife intends for the Ladybug to connect emotionally with users and transcend the usual uniform (or iPod lookalike) design of other products in the range. Available in red and silver, Vestalife has also partnered with Element Skateboards to create two limited edition designs with eye-catching, active graphics. Priced at $110.00 for the red and silver Ladybugs, and $125.00 for the Element Skateboards limited edition designs, the Ladybug will be available during the first quarter of 2008 in retail locations nationwide.
"We at Vestalife are thrilled by the attention the Ladybug has received so far," said Vestalife Co-founder and Chief Creative Officer Myk Lum. "Younger consumers want a product that breaks free from traditional limitations of the speaker dock genre, and that actually has a personality they can identify with. At the same time, they are as demanding as audiophiles. The Ladybug fills this important gap in the marketplace, and we look forward to exposing this product and our entire company at MacWorld to a younger yet essential consumer audience."
Vestalife's MacWorld schedule includes an invitation-only nighttime performance by alternative rock, dream-pop and post shoe-gaze recording artists Silversun Pickups. Co-hosted with Element Skateboards, the show will take place at Club Six in San Francisco on January 16th.
Vestalife comes straight to MacWorld from International CES in Las
Vegas and Unveiled New York where the Ladybug won the coveted CES
Design and Innovation Award. At CES, Vestalife will host a press
conference, suite party at the Las Vegas Hilton and exhibit at Sandbox
Summit at the Sands Hotel between January 5 and 10.
About Vestalife
Vestalife, LLC, which draws its name from the Roman goddess of home, hearth and family designs, develops and manufactures high-performance, inspiring audio and lifestyle products. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a complete sensory experience.
Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products to deliver exceptional consumer experiences. Vestalife is a "Made for iPod" licensee. The company is headquartered in Irvine, CA.
Media Contacts
PMG (323) 337-9042
Henry Eshelman
heshelman@platformgrp.com
Leland Drummond
ldrummond@platformgrp.com
